Listing Price Strategy - Selling Plan

Pricing is a science and one of the most important things to decide. Time frame, property type, competition, buyer sentiment in your market and your price goals are all critical factors.

Not all properties can fit into a cookie cutter method of going to market. Get it wrong and you could shoot yourself in the foot in terms of missing the big splash that a new listing should make. Getting it right means creating excitement in your market which will lead to attractive offers and a successful result.

There is no one size fits all for property price strategy - each property has different characteristics which need to be taken into consideration including time frame, property type, competition, buyer sentiment in your market and your price goals.

Using these characteristics to decide the marketing strategy is organic and effective. For example - not all properties can handle an End Date Sale, this technique is best used for a unique property of which there will be lots of buyer demand and little risk of having another similar home come up in competition. Getting this wrong can have a negative effect on the final outcome of your sale.

From Price - best used with a competitive price to attract buyers to create competitive energy.

End Date - best used with a unique property with little to no competition.

Price Range - rarely used in the current market as the market has been marching upwards. Best used in a steady market where there is plenty of competition.

Offers/ Expressions of Interest - a great tool for a property which may have different value for different buyers, due to demand or buyer's circumstances.

For your own unique selling plan give me a call.

Louise X